Link building is currently a craze among online marketers and content creators.
Terms like Link Popularity, Pagerank, Hubs, Authorities, Hilltop, Sandbox, Anchor Text, etc. are being discussed ad nauseam. Marketers are obsessing over concepts like link leakage, bleeding pagerank, no-follow tags, triangular links, one ways links, in-bound links linking strategies, building links,PR firms, art of link building